Market Ready
After 2 years of development, live testing and active proof of concept with key broadcasters we are ready to go to market
Connecting brands to customers anywhere & anytime via sonic sound technology
Our core attributes…
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Synchronised interactivity without interruption
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Frictionless e-commerce solution across Total TV/Video and Audio
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Content without search
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Retain the audience in the broadcaster’s environment
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Contextual targeting
Attention to any media is fleeting, this is the world we live in. So anything a marketer can do to nudge consumer attention, even a little, will help brands, particularly those who have a story to deliver.
There are synergy effects to be gained from brand content being seen on the second screen plus there are amplifier effects from relevance.
These combined can extend the time a consumer actively views advertising, which in turn, considerably improves message and brand comprehension.
Professor Karen Nelson-Field
Founder & CEO, Amplified Intelligence
Founder & CEO, Amplified Intelligence
Our Story
Synchronised second screen engagement and interactivity solution
Our story actually started in the charming 11th century French town of Montauban in 2013.
Natasquad, a progressive digital audio engineering company, based in Montauban, patented its ultrasonic authentication technology which allowed communication between electronic devices as a way to securely interact or transmit data using just audio. Natasquad has been in business using ultrasonic audio in this way for over a decade.
In late 2021 Trevor Clark, now our CTO, started to explore opportunities to create a new seamless second screen engagement platform for the media industry. Through extensive research, he discovered Natasquad based in Montauban and, in partnership, created the foundations of Sonic Media. Trevor reached out to a couple of Australian media specialists for input...
“I’ve been researching linear connectivity for digital applications and have found an ingenious piece of tech that has strong application in the media industry. You guys are the media experts, can you take a look.”
We did. And immediately identified the extensive opportunities it presented for the media industry.
Sonic Media was formed in early 2022 and platform development progressed through the year to the point where we successfully conducted our first “proof of concept” test at the end of that year.
Further development through 2023, and a second successful POC, confirmed our view that a remarkable global opportunity existed to offer traditional media companies a seamless, synchronised, interactive and shoppable communications platform that requires no capital expenditure and uses existing infrastructure to deliver powerful campaign results.
Consequently, the global company – Active Sonic Technologies Pty. Ltd – was registered in September ‘23 and commenced trading as Sonic Media Pty Ltd.
By the end of the year, Sonic Media UK and Sonic Media Europe were formed with both companies, along with the foundation company in Australia/New Zealand, set to go to market in February/March 2024.
Genres
TV
VOD, SVOD, Streaming
A new and engaging customer experience without interruption. Extended, synchronised and interactive content triggered in the viewer’s 2nd screen device
Radio
Live or streamed
Brand and station promo content can be delivered to the audience as a visual media in real time.
Podcasts
On all channels, with or without earpods
Podcasts can now interact with listeners providing an interactive opportunity for broadcasters and brands
Retail Media
In-store display screens and radio
Brand and promo content/offers triggered in the shopper’s personal device at the point of purchase
Out of Home
Billboards & Displays
Any OOH display screen campaign can be contextual, interactive and shoppable for location-based audiences.
Transport
Airlines, public & taxi/ride share
Technology to engage and interact with passengers who are using their mobile device whilst travelling. Our tech needs no Wi-Fi, Cell data or Bluetooth so works in 'Airplane mode'
Cinema
Audience engagement
Deliver synchronised extended content from the large screen without interruption. Campaigns become interactive and shoppable.
Digital Media
Social media and all digital touch points
Sonic Media tech works from any digital source that supports audio. Fully connect a seamless ad delivery across all media channels with measurable results.
Peer to Peer
Connecting customers directly
Our tech allows for mobile to mobile communication. Share in room and promote virally. Offers, rewards and incentives can be shared within earshot
Management Team (Head Office)
Extensive management experience at the highest levels of broadcast media, marketing and technology
Anthony Fitzgerald
CEO
Anthony has over 35 years experience in the Australian media industry; former CEO of Multi Channel Network; where he took the business from a $50million advertising sales company to a $1.2 billion multimedia, sales, data, and systems/IT company. Network Director of Sales for Seven Network Limited
Brian Paterson
Head of Business
Development
Development
Co-founder of Sonic Media A/NZ; Brian held senior marketing positions with Philip Morris, Clemenger BBDO and Network TEN. He then founded his own media sponsorship, promotions and event management company which he sold after 15 years to a UK Plc. Prior to establishing Sonic Media Brian was providing consultancy services for marketing technology companies.
Ross Howarth
Head of Operations
Co-founder of Sonic Media A/NZ; Ross has extensive experience in the Australian media industry with McCann Erickson and Young and Rubicam; National Media Director and then General Manager (Sydney) with J.Walter Thompson; Ross more recently added television industry experience as General Manager, Seven Affiliate Sales – co-owned by Prime TV and the Seven Network.
Trevor Clark
Head of Innovations CIO
Adept in digital development for commercial advertising, with a track record that includes pioneering the first digital e-scratch card and back-office reward suite for customer engagement and reward management in 2006. With over 25 years of experience in digital media, and at the forefront of developing cutting-edge digital solutions. Founded several tech companies in the advertising and services markets.
Technology Partner – Natasquad SAS
Technical Development and R&D
Emmanuel Ruiz
CEO: Natasquad
Emmanuel Ruiz, a tech pioneer since 1995, revolutionized audio signal mixing and processing, especially during the mp3 era. His early 2000s contributions, like the Hercules DJConsole, left a lasting impact. In 2013, he pioneered acoustic wave data transmission for authentication, payment, and media. In 2022, fuelled by his passion for tech, he founded NataSquad, a certified French AI service company. In 2023, he earned an MIT certification in 'AI and Business Strategy,' solidifying his role in digital transformations for businesses and public organizations.
Pablo Hernandez
Chief Development Officer
Pablo is a highly skilled software and website developer and has been responsible for all system development projects for Natasquad for the past five years. He has a unique and highly specialised understanding of the niche digital audio protocols used to transfer data.
Sonic Media (UK)
Serving the UK & Europe
Ed Saunders
Managing Director
Edward Saunders has 20+ years of experience in founding / acquiring and building media companies serving a number of verticals within the TV and film space. Chaiman of ES Media Group, additionally a range of investments in adjoining complimentary technologies.
Simon has worked for 15 years in Financial Services managing currency exposure for businesses and high net worth clients. He has a very strong foothold in the Sports and Entertainment space, working with Premier League Football clubs and leading Sports Promoters. His network is extensive and has been instrumental in raising capital for a number of successful startup businesses.
With over 15-years of experience supporting ‘customer led’ value propositions that solve ‘use case’ problems with SaaS solutions. Working with the likes of Uber, Visa, EE BT, Samsung and many more tier 1 clients.
Advisory Board
Anthony Fitzgerald
CEO
Anthony has over 35 years experience in the Australian media industry; former CEO of Multi Channel Network; where he took the business from a $50million advertising sales company to a $1.2 billion multimedia, sales, data, and systems/IT company. Network Director of Sales for Seven Network Limited
Bob Campbell
Media and international
strategy
strategy
General Manager, Universal Telecasters Queensland; CEO of the Seven Network, Founder & Executive Chairman, Screentime Pty Ltd; Founder & Director, Screen Production Services Pty Ltd; Chairman, Film Finance Corporation Australia; Director, Australian Film Commission; recipient of the Screen Producers Association Lifetime Achievement Award.
Ric Hutchinson
Media & growth strategy
Sales management experience at Seven and TEN television networks; Founder & Managing Director of Media Sales Network which grew to become the largest independent sales representation company in Australia; sold MSN to Sportsworld Media Group Inc (UK); currently an investor across many classes of investment including start-up companies.
Rick Holliday-Smith
Corporate strategy,
governance & structure
governance & structure
Rick has global executive and leadership experience in capital markets and derivatives and a background in venture capital activities; Chairman of Snowy Hydro limited; Chairman of Cochlear from 2010-2021; Board member of the Australian Stock Exchange from 2006 and Chairman from 2012-2021.
Graham Hartmann
Finance
Member of the Institute of Chartered Accountants; CFO Network Media Limited; set up Media Sales Network with Rick Hutchinson; managed all aspects of the sale to Sportsworld Media Group and became Chief Operating Officer – Asia Pacific for SMG; strong experience in all aspects of finance, reporting, company acquisitions and disposals.
Steve Williams
Legal
Experienced lawyer working across corporate, commercial and property transactions with particular experience in IPOs and capital raising; experienced company director having served as an independent director on ASX listed companies over 25 years and as Chairman on several of those companies.
Recent news
Updates
Watch this space to see how we change the way brands engage and interact with customers
Contact
We will respond within 24 hours
HEAD OFFICEActive Sonic Technologies Pty Ltd
Level 2, 360 Pacific Highway,
Crows Nest. NSW. 2065
ABN: 57 660 174 327